ART DIRECTION, UI, UX, MOBILE, PRINT

SPINNING®

the original indoor bike

SPINNING®

ART DIRECTION, UI, UX, MOBILE, PRINT

PEAK PILATES®

beauty, function, tradition

PEAK PILATES®

ART DIRECTION, UI, UX

MPAA®

the motion picture association

MPAA

ART DIRECTION, UI, UX, mobile

CBS-TV®

the insider and
entertainment tonight

CBS-TV

UI, UX, style guides, mobile

ABC-DISNEY®

abc.com and abc-go

ABC/DISNEY

UI, UX, style guides, mobile

SAG AFTRA®

screen actors guild

SAG/AFTRA

UI, UX, style guides

MOBILE APPS

mobile app design

MOBILE APPS

social media, paid media, banners

DIGITAL ADS + SOCIAL

social and paid media

SOCIAL-PAID-MEDIA

ART DIRECTION, PRODUCTION

VIDEO

videos tell a thousand stories

VIDEOS

PUBLICATION DESIGN

EDITORIAL

grid-loving designs

EDITORIAL

LOGOS, BRANDING

BRAND DESIGN

logos and branding

BRANDING

UI, UX, STYLE GUIDES, MOBILE

ARCHIVES

freelance web design

WEBSITES
MY CREATIVE PROCESS

Strategize

  • Ensure that there is a unified understanding of project vision, goals, requirements, and expectations for the strategy between Art Directors and Designers at the onset of a project
  • Learn the business needs, goals, requirements and limitations.
  • Identify the target audience
  • Determine Value Proposition

Research & Discovery

  • Competitive analysis and SWOT analysis
  • Create proto persona
  • User interviews
  • Create user persona, affinity map, journey map, and priority matrix
  • Design mood boards

Manage & Communicate

  • Establish an open, honest environment for formal and informal design critique sessions
  • Balance quality with budget and timeline limitations
  • Ensure that design methodology practices, process and design system is consistent
  • Explain the “why”

Design an Experience

  • Data-based ideation, exploration and iteration.
  • Wireframes, Paper Prototypes, Mid and High Fidelity Prototyping
  • User Testing throughout
  • Coordinate with Development

Let’s stay in touch!
Email:
questions at merrilyn dot me

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